Hi, I'm Valter Furtado.

Brand and business strategist. For more than 9 years, I've helped companies get found, remembered and chosen, and keep up with the growth that follows.

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Valter Furtado sitting on a brick wall, seen from below, among glass towers and blue sky

I was born and raised in Baixada Fluminense, in the state of Rio de Janeiro. That's where I learned that small-business money leaves no room for waste: every cent invested has to come back. That mindset goes with me into every project.

My career began in motion design, a field where a single frame out of place ruins the whole animation. That gave me the obsessive attention to detail I later brought to web design and, after that, to conversion marketing.

Over time, I noticed a pattern. Many clients came to me asking for a new website, but the real problem was somewhere else: a brand that didn't communicate value, customer service that was slow to reply, a sales team that stalled on objections, an operation that couldn't keep up with demand. So I broadened my work.

Today I take care of the business from end to end: diagnosis, branding, digital presence, sales training and processes. I've worked with everyone from local businesses to nationwide brands like iGreen Energy and the Sóbrancelhas franchise network, as well as universities and healthcare professionals who need positioning that lives up to their work.

Two markets became specialties: health and aesthetics and nautical and coastal tourism. I went so deep into the second that I'm writing a book about it.

Specialties

I work with many markets, but I go deeper in two of them: I know the rules, the routine and the customer of each.

Health & Aesthetics

Doctors, dentists, clinics and beauty brands. Communication that leads to bookings, within professional council rules and data protection law.

Healthcare and dentistry Beauty and aesthetics

Nautical & Coastal Tourism

Marinas, boat tours, charters, sailing schools and beach stays. More direct bookings, all year round.

I'm writing a book about nautical tourism.

Nautical & coastal tourism

How I got here

Chapter 1Motion designAnimation and video for brands. The technical foundation and a rigor for every detail.
Chapter 2Web designWebsites and landing pages designed first for the screen where customers actually are: their phones.
Chapter 3Conversion marketingConsumer psychology, testing and data to turn visits into inquiries.
Chapter 4Branding and positioningComplete brands, with an identity, tone of voice and assets that stay consistent at every touchpoint.
Chapter 5Business transformationSales and operations join the project, because growth has to fit inside the company.

Principles that are non-negotiable

01
Data before opinion
Decisions start from numbers, interviews and tests. Personal taste doesn't count.
02
Hand-coded
Websites written from scratch, with no heavy page builder. More speed, more security, less dependency.
03
Rules of the game respected
Brazil's Federal Council of Medicine (CFM), Federal Council of Dentistry (CFO), National Advertising Self-Regulation Council (CONAR) and General Data Protection Law (LGPD) shape the project from the first draft.
04
Deadlines are commitments
A schedule in the contract and clear communication from start to finish.
05
Client autonomy
Domain, code and logins stay in your name. You're never held hostage.
06
An owner's mindset
I treat your cash flow as if it were my own. If something won't pay off, I'll tell you up front.

Clients who trusted me

Nationwide brands, franchises, universities, healthcare professionals and local businesses, in Brazil and abroad. The size changes. The reason someone chooses a brand doesn't.