Specialties · Health & Aesthetics
Branding and marketing for beauty and aesthetics
In beauty, the choice starts with the eyes and ends in the conversation. I build desirable brands, a digital presence that drives bookings and customer service that doesn't lose clients on WhatsApp.
Challenges in this industry
Price wars
Without clear differentiation, clients compare on price alone and pick the cheapest.
An Instagram that doesn't convert
Lots of likes, few messages, even fewer bookings.
Inconsistent service
Each professional works a different way, and the experience changes with every visit.
An uneven schedule
Fully booked weeks followed by empty ones.
How I help
- BrandingA desirable brand, with the identity applied to the space, uniforms, packaging and social media.Explore: Branding
- WebsitesA website with a page for each procedure and quick booking over WhatsApp.Explore: Websites
- Digital positioningInstagram and Google working together, with content that educates and sparks desire.Explore: Digital positioning
- Bottleneck diagnosisWhere clients give up: on the profile, in the conversation, at the price or after the appointment.Explore: Bottleneck diagnosis
- Sales trainingService and follow-up scripts that turn curiosity into bookings.Explore: Sales training
- Operational transformationService, confirmation and after-sales standards so clients come back and refer others.Explore: Operational transformation
Frequently asked questions
Chat on WhatsApp (opens in a new tab)Do you create content for Instagram?
I define the strategy, the content pillars and the visual identity of the posts. Daily production can stay with your team or with partners, following that direction.
How do I get out of the price war?
With clear positioning: who you're the best choice for, and why. That shows up in the brand, in the service and in the way you present your procedures.
Do you work with chains that have several locations?
Yes. For chains, I work on brand and service standards and on the local presence of each location.