Education
Marketing and positioning for schools, colleges and courses
Choosing a school or a course is a long decision built on trust. I build the brand, the enrollment pages and the admissions process that guide prospective students all the way to enrollment.
Challenges in this industry
Seasonality
Enrollment concentrated in a few windows a year, with pressure for quick results.
Fierce competition
Many similar options, including online and low-cost ones.
A shared decision
Students, parents and employers weigh the choice in different ways.
Inquiries that don't turn into enrollments
Plenty of interest, but few people make it to the end of the process.
How I help
- BrandingAn institutional brand with a strong identity and materials for each audience.Explore: Branding
- WebsitesFast, clear course and enrollment pages with short forms.Explore: Websites
- Digital positioningSEO for course searches, educational content and campaigns timed to enrollment periods.Explore: Digital positioning
- Bottleneck diagnosisThe enrollment funnel analyzed from first interest to signed enrollment.Explore: Bottleneck diagnosis
- Sales trainingScripts that help the admissions team guide prospects all the way to enrollment.Explore: Sales training
- Operational transformationApplication, confirmation and welcome workflows for new students.Explore: Operational transformation
Frequently asked questions
Chat on WhatsApp (opens in a new tab)Does it work for online courses and launches?
Yes. Launch and enrollment landing pages are among the projects I do most, always with conversion tracking.
How do you deal with seasonality?
With a year-round presence: content and SEO build demand outside the enrollment window, and campaigns speed up at the right times.
Do you work with large institutions?
Yes. I've worked with universities as well as short courses. The scope adjusts to the size of the institution.