Live projects, taken apart from the inside
Every site launched ready for three jobs: showing up on Google for people searching in the area, taking in campaign traffic and bringing the customer into a conversation. Open the case studies to see the decisions behind each one.
Customers don't wait for a site to load.
On mobile, a slow site loses the customer to the next search result. That's why speed is a priority in every project I build: it's the first thing that decides whether an ad turns into a WhatsApp conversation.
- more visitors reaching the contact pageIn a study Google commissioned from Deloitte, covering 37 sites and more than 30 million visits, making a site 0.1 seconds faster on mobile increased the share of visitors moving on to the contact page by 20.6%. Source: Google and Deloitte, Milliseconds Make Millions
- +20.6%
- Quality Score components comes from the landing pageGoogle Ads Quality Score combines three ratings, and one of them is landing page experience, which includes loading fast on mobile. Ads with a better score usually pay less per click, so the same budget buys more visits. Source: Google Ads Help Center, Quality Score
- 1 of 3
- no heavy page builderEvery page is written from scratch: images in modern formats, fonts trimmed down to the characters the text uses and animations that only load once the content is already on screen. Visitors see the information first; the flourishes come later.
- Hand-coded