04 / 06 · Bottleneck diagnosis
Bottleneck diagnosis: find out where your business is losing money
Before spending more on ads or a new website, it pays to know where customers give up. The diagnosis shows where the leaks are and what to fix first.
Signs it's time
- Inquiries come in, but sales don't keep up.
- You can't say how much it costs to win a customer.
- It feels like too much effort for too little result.
- Everyone on the team has a different explanation for the drop in sales.
What the project includes
- Journey mapEvery step of the customer journey, from the ad to after-sales, with the friction points marked.
- Mystery shoppingReal service tests over WhatsApp, phone and the website, checking response time and quality.
- Data analysisCampaigns, website, CRM and spreadsheets cross-checked to find where the numbers drop.
- CompetitionWhat competitors do better and where the openings are for you.
- InterviewsConversations with customers and the team to understand what the numbers don't show.
- Action planWhat to do, in what order, with the expected impact and effort for each item.
How it works
- 01
Kickoff and access
Aligning goals and getting access to the available tools and data.
- 02
Data gathering
Data, mystery shopping and an analysis of channels and competitors.
- 03
Interviews
Listening to the team and to customers, including those who didn't buy.
- 04
Analysis
Everything cross-checked to find root causes instead of symptoms.
- 05
Plan
Presentation of the diagnosis and the prioritized action plan.
What changes for your business
- Clarity on where the problem is
- Priorities set by impact
- A solid basis for investment decisions
Frequently asked questions
Chat on WhatsApp (opens in a new tab)Do I need organized data to get started?
No. Part of the job is organizing what already exists. If data is missing, the diagnosis itself shows what you should start measuring.
After the diagnosis, do I have to hire you for the implementation?
No. The plan is yours, and your team can carry it out. If you prefer, I can lead the implementation.
Does the diagnosis work for any kind of company?
It works for any business that has customers coming in through some channel and wants to understand why they buy or walk away: clinics, professional firms, stores, franchises, schools and service providers.