Health & Aesthetics
Doctors, dentists, clinics and beauty brands. Communication that leads to bookings, within professional council rules and data protection law.
I turn businesses into brands that sell.
Now booking new projects
About
I've spent 9+ years turning businesses into brands that sell. I build the brand, position the business where it belongs online, prepare the sales team to close more deals and organize operations so you deliver what the brand promises.
I specialize in two markets: Health & Aesthetics and Nautical & Coastal Tourism. And I'm writing a book about nautical tourism.
I started in motion design, then moved through web design and conversion marketing. I've worked with everyone from neighborhood businesses to nationwide brands like iGreen Energy and the Sóbrancelhas network.
I was born and raised in Baixada Fluminense, in Rio de Janeiro. Today I work remotely with companies all over Brazil and abroad.
- years of experience
- 9+
- integrated services, from brand to operations
- 6
- clients in Brazil and abroad
- +76
- focus on measurable results, based on real success metrics
- 100%
Specialties
I work with many markets, but I go deeper in two of them: I know the rules, the routine and the customer of each.
Nautical & Coastal Tourism
Marinas, boat tours, charters, sailing schools and beach stays. More direct bookings, all year round.
I'm writing a book about nautical tourism.
Work
See all work
Brands and professionals who have trusted my work
Services
All solutionsServiceWhat's includedExplore
Digital positioning
Local SEO · Google Business Profile · Content strategy
Explore: Digital positioning
Operational transformation
Process mapping · Routines and responsibilities · Customer service and scheduling
Explore: Operational transformation
How I work
- 01
Diagnosis
A deep dive into the business: conversations with the people who sell and the people who buy, plus a look at the data, the competition and the customer journey. I come out of it with a map of bottlenecks and opportunities.
- 02
Strategy and positioning
Together, you and I define who the brand speaks to, what it promises and why it's the best choice. Then the priorities: what to do first so results show up sooner.
- 03
Brand and assets
Visual identity, tone of voice and every material the brand uses day to day, from business cards to the storefront, from social media to the sales deck.
- 04
Digital presence
Website, Google, social media and campaigns live, with tracking from day one and your industry's rules respected.
- 05
Sales and operations
Scripts, training and processes so the team replies fast, guides the sale and delivers without improvising.
- 06
Continuous improvement
KPIs tracked, tests run, adjustments made. What works gets scaled; what doesn't gets out of the way.
Beyond the project
- Extra discount
- +20%
- SSL certificate
- Free
- Backups
- Automatic
- Data center
- Brazil
I'm an official Hostinger partner and I recommend the platform for the projects I deliver: LiteSpeed servers, free SSL, automatic backups and data centers on several continents, including Brazil. With my coupon you get an extra 20% off, on top of the deals already shown on the site.
The discount is applied at Hostinger checkout, under Hostinger's own terms. Affiliate link: I may earn a commission if you sign up through it, at no extra cost to you.
Diagnosis
Before investing in ads or a new website, find out where customers drop off.
Start your free diagnosis
A prioritized action plan, from the first click to after-sales.
I want a diagnosisDo you only build websites?
No. Websites are still one of my specialties, but today I take care of the business from end to end: branding and visual identity, digital positioning, bottleneck diagnosis, sales training and operations. You can hire one service or the full project.
Where does a project start?
With a diagnosis. Before proposing anything, I learn how the business sells today, where customers give up and what the competition is doing. That way, the money goes first to what pays back fastest.
How long does it take?
Websites and landing pages are ready in 15 to 30 business days, depending on complexity. Brand projects, sales training and process work happen in stages, with deliverables at every phase. Everything goes into the contract, with a schedule.
How much does it cost?
It depends on the scope. Every business starts from a different place, so I quote websites, branding and consulting once I understand what yours needs. The quote is quick, with no commitment and no hidden fees.
Will I own the website, or will I be paying rent?
You'll own it. The domain, hosting and code are in your name. There's no mandatory monthly fee with me: if you want maintenance, that's a separate agreement.
Do you work with companies outside Brazil?
Yes. I serve companies from all over Brazil and from other countries, working remotely with video calls and close follow-up.
Do you know the advertising rules for healthcare?
Yes. Projects for doctors, dentists and clinics follow the rules of Brazil's Federal Council of Medicine (CFM) and Federal Council of Dentistry (CFO), and the websites comply with Brazil's General Data Protection Law (LGPD): campaign tracking only starts after cookie consent.