B2B services
Positioning for service companies and independent professionals
Selling a service means selling a promise. To close bigger contracts, the brand has to convey confidence before the first meeting, and the sales process has to guide the decision.
Challenges in this industry
Value that is hard to explain
You can't hold a service in your hand. Without clarity, the proposal turns into a price comparison.
Dependence on referrals
The business grows when someone refers you and stalls when the referrals stop.
A long sales cycle
Several people decide, proposals go cold and nobody follows up.
Authority nobody sees
The experience is there, but it doesn't show on the website or on LinkedIn.
How I help
- BrandingA brand and sales materials that convey confidence: presentation, proposal and case studies.Explore: Branding
- WebsitesA website that explains the service, qualifies the lead and leads to a sales conversation.Explore: Websites
- Digital positioningAuthority content, SEO for industry searches and a presence on LinkedIn.Explore: Digital positioning
- Bottleneck diagnosisAn analysis of the funnel, the lost proposals and the time each stage takes.Explore: Bottleneck diagnosis
- Sales trainingA sales process with qualification, a discovery meeting and structured follow-up.Explore: Sales training
- Operational transformationDelivery standards and client onboarding that drive retention and referrals.Explore: Operational transformation
Projects in this industry
See the full portfolio
Frequently asked questions
Chat on WhatsApp (opens in a new tab)Does it work if I sell to other businesses?
Yes. In B2B sales, the website and materials need to help several people make a decision. The strategy takes each of them into account.
Is a website worth it if my clients come from referrals?
Yes. People who get a referral do their research before reaching out. A clear website confirms the recommendation; a weak one can undo it.
Do you help put together the sales proposal?
Yes. The presentation and the proposal are part of the brand assets and of the sales process I structure with you.