Retail and e-commerce
Brand, websites and e-commerce for brick-and-mortar and online retail
In retail, every second of friction is a lost sale. I build fast stores, brands that stand out on the shelf and in the feed, and customer service that converts at the counter and on WhatsApp.
Challenges in this industry
Cart abandonment
Shipping costs, delivery times and a confusing checkout make customers give up at the last step.
Marketplace dependence
Thin margins and no direct relationship with the customer.
Disconnected channels
The physical store and the online store feel like two different companies.
Seasonal peaks
Demand spikes without the structure to handle them or make the most of them.
How I help
- BrandingIdentity, packaging and in-store visual communication that make the brand recognizable.Explore: Branding
- WebsitesFast e-commerce, with product pages that sell and a lean checkout.Explore: Websites
- Digital positioningProduct and category SEO, a Google Business Profile for the physical store, and campaigns.Explore: Digital positioning
- Bottleneck diagnosisThe purchase funnel analyzed to find where customers drop off.Explore: Bottleneck diagnosis
- Sales trainingService scripts for WhatsApp and the counter, focused on average order value.Explore: Sales training
- Operational transformationOrder, delivery and after-sales processes that drive repeat purchases.Explore: Operational transformation
Frequently asked questions
Chat on WhatsApp (opens in a new tab)Which e-commerce platform do you use?
It depends on the catalog, the volume and the operation. I recommend a platform after understanding the business, without locking you into any specific solution.
Is my own store worth it if I already sell on marketplaces?
Yes, as a complement. Your own store gives you higher margins, customer data and a direct relationship, while the marketplace keeps bringing in volume.
Do you help the physical store too?
Yes. Visual communication, counter service, the Google Business Profile and the integration between physical and online are all part of the work.