VF-001 · 2026
Dra. Camila Catizani
“Hair loss isn't a diagnosis. It's a symptom.”
Demo version hosted in the portfolio.
Overview
- Industry
- Healthcare and dentistry
- Location
- Belo Horizonte, MG, Brazil
- Deliverable
- Conversion-focused homepage
- Year
- 2026
The goal
Hair loss is a complaint many people try to fix on their own with off-the-shelf products. The site had to show, from the very first contact, that every case of hair loss has a cause and that the right evaluation starts with a detailed exam.
At the same time, it had to show up for people searching for a trichologist in Belo Horizonte and take in campaign traffic without wasting clicks.
How it was built
- 01
Strategy
Defining the core message: the appointment as the way to find the cause of hair loss.
- 02
Structure and copy
A top section with the evaluation explained, professional credentials and the booking button in plain sight.
- 03
Design
A sober, welcoming look, designed first for the phone screen.
- 04
Code
A hand-coded page with modern image formats and lightweight animations.
- 05
SEO and tracking
A title with specialty and city, structured data and conversions tied to consent.
Design decisions
To drive appointments
The top of the page already explains the 90-minute evaluation with trichoscopy and leads to booking in one tap. Visitors on mobile understand how the appointment works before they ask for a time slot.
To show up on Google
The page title pairs specialty and city: "Tricologista em Belo Horizonte" (Trichologist in Belo Horizonte). Structured data for the physician, the address and the FAQ helps Google show the practice to people searching in the area.
For campaigns
Every booking click is tracked as a conversion, so the campaign knows which ads bring in patients. Tracking only switches on after cookie consent, as Brazil's data protection law (LGPD) requires.