VF-009
Dra. Bruna Santos
“I don't play down your pain: I investigate, explain and care.”
Overview
- Industry
- Healthcare and dentistry
- Location
- Teresina, Brazil
- Deliverable
- Practice website
The goal
People living with chronic pain often see several doctors before finding one who really investigates. The website had to show, from the first contact, that Dra. Bruna listens, explains and cares.
It also had to be found by people searching for a rheumatologist in Teresina and lead them to book or call without friction.
Design decisions
To build trust
Her medical license and specialty registration, a 5.0 rating on Google from 209 reviews and her role as president of the Piauí Rheumatology Society appear right at the top.
To explain the visit
A section shows what the visit is like, with time to listen and a clear explanation of the condition and treatment, plus the ways to be seen: in person, by video and at home.
To show up on Google
The conditions she treats get their own space, with chikungunya, very common in Piauí, in the spotlight, so people searching for symptoms find her.