Overview
- Industry
- Nautical & coastal tourism
- Location
- Rio de Janeiro, Brazil
- Deliverable
- Bilingual website
The goal
On a charter, customers buy an experience, not a boat. The website had to make people want to get on board and, at the same time, convey the reliability of a company with more than ten years in business.
It also had to welcome foreign tourists with an English version and take the conversation straight to a concierge.
Design decisions
To spark the desire
Experiences on board, like day charters, sunset on Guanabara Bay, overnight stays and the crossing from Rio to Angra and Paraty, are shown with photos and routes.
To convey safety
Google reviews, a safety section and the commitment to the ocean appear throughout the page, alongside the services that complete the trip.
To welcome everyone
Portuguese and English versions, dark mode, an accessibility button and WhatsApp always at hand, on computers and phones.