VF-003 · 2026
Dra. Amanda Sabino
“A two-hour first appointment.”
Demo version hosted in the portfolio.
Overview
- Industry
- Healthcare and dentistry
- Location
- Jardins, São Paulo, SP, Brazil
- Deliverable
- Brand identity and website
- Year
- 2026
The goal
The brand had to show what Dra. Amanda already delivered in her office: scientific rigor and close, personal care. The identity came first and gave the website, social media and stationery the same signature.
A private-pay appointment needs explaining: what happens in those two hours, why it's worth it and how to request reimbursement from your health insurance. The site had to answer these questions before the first contact.
Each area of practice also needed its own strength on Google and its own ads.
The brand identity
The identity comes from two archetypes: the Sage, who speaks from science and evidence, and the Caregiver, who listens and walks with each patient. That was already how Dra. Amanda communicated; the brand gave it visual form.
The intertwined "AS" monogram stands for individualized care. The letters start from Mongolian Baiti, with redrawn stems and serifs, and the palette draws on the natural tones of skin.
- Symbol
- Intertwined AS monogram
- Typography
- Redrawn Mongolian Baiti and Manrope
- Tone of voice
- Confident, educational and warm
- Palette
- Argila Profunda#685749
- Nude Lótus#E6DACA
- Quartzo Fumê#9F8D83
How it was built
- 01
Strategy
Archetypes, tone of voice and the long appointment as a differentiator, explained from the top of the site.
- 02
Brand identity
Monogram, typography, palette and applications, from the lab coat to social media.
- 03
Architecture
A homepage plus a page for each area of practice, each one ready for search and ads.
- 04
Code
Hand-coded pages, fast on mobile and dressed in the new brand.
- 05
SEO and tracking
Structured data on every page and WhatsApp clicks tracked as conversions.
Design decisions
To drive appointments
Right at the top, the site states that the appointment is private-pay and explains how to request reimbursement from your health insurance. Patients reach WhatsApp already knowing how it works.
To show up on Google
Each area of practice has its own page, like the one for facial rejuvenation in Jardins, with structured data for the physician, address, hours and FAQ.
For campaigns
The ad for each treatment can land directly on that treatment's page, skipping the homepage. WhatsApp clicks are tracked as conversions.